📣 In this issue:
TikTok labels Ai, KFC Ai misfire, Deepfake Putin, Catiator, Blue Spectrum, Planet of the Apes technology, and surrounded by strange machines.
Ai Filmcraft
Before we get started, check out my showcase of Ai generated and assisted film shorts over at AiFilmcraft.com
📰 News-To-Know
1
TikTok Auto-labeling Ai-content
TikTok is enhancing AI-generated content (AIGC) transparency by auto-labeling uploads from specific platforms using the Coalition for Content Provenance and Authenticity's (C2PA) technology. They've also launched new media literacy resources to educate users on AIGC and combat misinformation.
The Details:
TikTok has started auto-labeling AIGC to clarify its AI origin, partnering with C2PA to use their Content Credentials technology.
This initiative includes both current content and future uploads which will retain labels even after being downloaded.
TikTok is collaborating with the Adobe-led Content Authenticity Initiative (CAI) to drive industry-wide adoption of Content Credentials.
Media literacy campaigns, developed with experts like MediaWise and WITNESS, aim to equip users with skills to critically assess AI-generated content.
Why It Matters:
This move by TikTok addresses the growing concern over digital misinformation by making the origins of content transparent. Enhancing user understanding of AIGC contributes to a safer, more informed online community, helping discern the authenticity of digital media amidst the rapid evolution of AI technologies.
2
KFC Ai Misfire
KFC launched a playful marketing campaign utilizing AI-generated images of hands with multiple fingers, aligning with their "finger lickin' good" slogan, but faced mixed responses from the public.
The Details:
KFC encouraged users to create and share AI-generated images featuring KFC meals, leveraging AI's glitch of generating hands with extra fingers.
The campaign, devised with Leo Burnett, used Meta AI on Instagram for image creation but lacked incentives for participation.
Public response included criticism and low engagement, with few people participating beyond an advertising agency.
Why It Matters:
The campaign highlights the challenges and unpredictability of integrating AI technology in marketing strategies.
3
Deepfake Putin Biopic
The upcoming biopic "Putin," directed by Polish filmmaker Besaleel (Patryk Vega), features an AI-generated representation of Vladimir Putin. It is set to be presented to international distributors at the Cannes film market.
The Details:
"Putin" utilizes AI technology developed by the director's own tech company, AIO, to create a deepfake of the Russian leader.
German group Kinostar is handling the global sales and will also release the film in several European territories.
Why It Matters:
This film will serve as a significant test of both the film industry's and the audience's readiness to embrace AI-driven content in mainstream cinema, marking a potentially transformative moment in filmmaking technology.
👀 Watch List
Two picks from the AiFilmcraft collection…
Catiator
In a tribute to Ridley Scott's epic 'Gladiator,' our hero must battle his way across the country to seek vengeance against the little weasel that ruined his life.
Blue Spectrum
AI used: Midjourney, Runway Gen-2 and UdioBeta for music
⏳ ICYMI
Kingdom of The Planet of the Apes Production Technology
An interesting take on the technology used in the production of the Wes Ball Kingdom of the Planet of the Apes.
🎨 Inspiration
Surrounded by Strange Machines
The theme of strange machines in art has captivated artists for centuries, often serving as a canvas to explore the intersection between human imagination and mechanical possibility. This subject dives deep into the realms of the fantastical, the surreal, and sometimes the dystopian, reflecting societal attitudes towards technology and innovation.
Historically, the fascination with intricate machinery can be traced back to the Renaissance when artists like Leonardo da Vinci sketched detailed plans for mechanical devices far ahead of his time. These were not merely flights of fancy but were grounded in scientific principle, though they appeared strange and otherworldly to his contemporaries.
Moving into the 20th century, the Surrealist movement embraced the concept of strange machines as a metaphor for the human mind's inner workings. Artists like Salvador Dalí incorporated bizarre and dream-like devices into their paintings, which defied conventional logic and physical laws, thus challenging viewers' perceptions of reality.
In contemporary times, the depiction of machines in art has evolved with digital technology. Artists like Rebecca Horn have created kinetic sculptures that interact with viewers, involving them in a mechanical performance that blurs the line between human and machine. These artworks often carry a sense of the uncanny, as they mimic and distort human characteristics and behaviors.
Furthermore, the theme is explored in installation art, where artists like Jean Tinguely created large-scale mechanical systems that seem to have a life of their own. His machines performed tasks that appeared useless or absurd, thus critiquing the mechanical efficiency and productivity that society often takes for granted.
The use of strange machines in art serves not only as a reflection on the technological capabilities of an era but also as a profound commentary on the human condition. Through these artworks, artists question the implications of human interaction with technology, suggesting both the potential wonders and horrors that such interactions might entail.
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Midjourney Prompt
A surreal painting of [an open mouth with robotic teeth], surrounded by various strange machines and mechanical parts, in the style of detailed character design, surrealistic dreamscapes with vibrant caricatures, intricate details
/settings: Version 6 and Stylize Med
What Next?
As always, consider this prompt as your starting point. Make it your own!
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